This is an inspirational book for Business Leaders who are seeking to find new winning business models consistent with current times.

Strong Guideline of business experience to stimulate new creative initiatives for profitable organizations and strong corporate governance.

Ten generations of business that have been able to react to all the negative situations that have evolved in 135 years are the basis of the success of the Bata organization.

This book allows the clear understanding on how multinational organizations find the best operating models for success management and clear understanding of consumers in all corners of the world.

A catwalk of love and hate stories on more than 100 years of international footwear history. Bata was the first Glo-Cal organization in the world to the point that the perception of customers is that Bata belongs to their country 

Bata has been an example of strong innovative management focus that allowed the continuous expansion to new markets and innovation in product and customer experience. 

Carrying forward from the Bata Business legacy of community improvement, Triple B continues helping young entrepreneurs and new business development with the Friends of Bata platform.